Eggplant just wouldn't have worked.

Is the name of the food delivery business mentioned here a play on the song that just about sings itself in your head when you see it?

Perhaps not:

It comes from a chapter in Yotam Ottolenghi’s cookbook Plenty called The Mighty Aubergine.

“Eggplant is one of my favourite vegies – well, it’s a fruit – because it’s a really good replacement for meat. It’s so hearty and delicious,” she says. “And I like the idea of the ‘mighty aubergine’, so I was like, ‘hello aubergine!’”

How do you do ....